Maison Laurent · Paris

徐哲晖

Creative Director & Brand Architect

Forging cinematic identities for the world's most luminous houses — where every mark is a gold leaf on the silver screen of memory.

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Act I ✦ The Sun

The Brand Philosophy

I believe a brand is a silent film star: it must command the room before it speaks. My work marries Art Deco geometry with the chiaroscuro of cinema's golden age — symmetry, light, and unapologetic ornament.

Symmetry

Order as seduction. Every composition is balanced like a gilded arch — nothing accidental, everything inevitable.

Light & Shadow

Depth is drawn in gold and darkness. Identity must cast a shadow, or it has no body, no memory, no allure.

Enduring Ornament

Details are destiny. The monogram, the hairline, the sunburst — small graces that outlive trends.

Act II ✦ The Exhibit

Selected Works

A golden record of commissions — each a study in how far a single idea can be gilded. Press a work to enter the exhibit.

01

Lumière

Fragrance House · Centennial Relaunch

A century-old perfumer reborn in gold foil — Art Deco bottling, sunburst typography, and a campaign shot entirely in chiaroscuro.

IdentityPackagingFilm
View in Exhibit
02

Atelier Noir

Couture House · Winter Collection

Identity, scenography and runway film for a Parisian couturier — ebony and champagne, with a stage of gilded lattice.

IdentityScenographyRunway
View in Exhibit
03

Or de Minuit

Jewellery · Midnight Gold Campaign

Midnight-gold fine jewellery rendered through Egyptian revival motifs and modern restraint — diamonds lit like distant marquees.

CampaignArt DirectionPrint
View in Exhibit
04

Le Grand Salon

Flagship Boutique · Spatial Identity

From gilded facade to monogrammed vitrine — a complete spatial identity and wayfinding system for a grand flagship.

SpatialWayfindingInterior
View in Exhibit

Act IV ✦ The Vault

Honors & Distinctions

M
2025

Grand Prix d'Art

Brand Identity · Paris

L
2023

Cannes Lions · Craft

Design Craft · Cannes

A
2021

Medal of Distinction

Lifetime Craft · New York

The vault answers to the house crest.

K
MMXXVI

The Gilded Key

A secret chapter, unlocked by the house crest.

Act V ✦ The Ledger

Guestbook & Reservations

Sign the ledger or reserve a consultation — every name is gilded into the house record.